The art of minusing: Get rid of features

When people are building a startup, they often tend to build it to big. They try to please everybody and therefore their USP/ UVP is too broad.

Therefore it is very important to write down at the very beginning of your startup, what your business should offer to you customer, and then start with minusing.

By minusing you find out what you really want to offer to your customer and what your real USP/ UVP is. Ask yourself: What can I strike out from my list of features and still satisfy my customer. Or ask yourself: Which features will attract 100 customers and which feature will just attract 1 customer. Keep the 100-customer feature and rip of the 1-customer feature.

By doing this you build a product which is not for everybody, but which could be the best in the world in it’s market.

Please share, if you like.

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